Opportunities and Challenges in the Hardware Industry
At present, the hardware products industry is in a critical period of growth momentum transformation. Facing the uncertain economic situation, especially in the post epidemic period, the industry has to make accurate judgment on the domestic and international market environment under the guidance of national macroeconomic policies, clarify the direction and formulate precise development strategies.
①Deepening the supply-side structural reform and building a new development pattern in which the domestic and international double-cycle are mutually promoted have pointed out the direction for the development of the hardware industry. China is the largest hardware producer and exporter in the world, but the industry also has problems such as over-reliance on OEM and ODM exports, weak competitiveness of independent brands, lack of channel control and weak bargaining power. During the period of "14th Five-Year Plan", enterprises mainly engaged in OEM and ODM export should continue to maintain their export advantages and gradually establish their own brands and channels, while enterprises mainly engaged in domestic sales should further strengthen their market competitiveness and brand influence, so as to make the industry form a balanced pattern of domestic and international development.
②The "Double Carbon Target" promotes the industry to realize the optimization of industrial structure. In order to achieve the goal of carbon dioxide peaking in 2030 and carbon neutrality in 2060, the hardware products industry should effectively implement the green development concept, adhere to green design, green manufacturing, build green factories and launch green products, so as to minimize the negative impact on the environment and maximize the utilization rate of resources in the entire product life cycle from design, manufacturing, packaging, transportation, use to disposal, and to achieve the coordinated optimization of industrial structure, economic benefits and social benefits. To achieve coordinated optimization of industrial structure, economic benefits and social benefits.
③Solve the "necklace" problem through the key basic technology breakthrough. For the hardware industry, basic research is the source and key to industry innovation, the industry currently exists a lot of "neck" technology problems, the root cause is the basic research and supporting level can not keep up. The industry has to realize a comprehensive breakthrough in technology, but also from the consolidation of the foundation to start, to enhance the level of basic research and development and design and production capacity.
④Seize the opportunity to start a new cycle of "digital intelligence-driven" growth. With the rise of artificial intelligence, big data, Internet of Things, cloud computing and other emerging technologies, the global manufacturing industry has entered a new wave of change. At this important point in time when the driving force of China's economic development is rapidly changing, digitization and intelligence as an effective means of solving growth bottlenecks and improving efficiency has become a necessary path for enterprise development. The deep organic integration with new technologies such as cloud computing, big data, Internet of Things, industrial Internet, artificial intelligence, blockchain and so on will promote the comprehensive transformation and upgrading of industries, help enterprises improve the level of intelligent operation, realize cost reduction and efficiency increase, promote the change of production and service mode, decision-making mode and business mode, drive the value reconstruction of hardware manufacturing industry, and seize the value highland of the industrial chain. It will realize the change from product-centered to user-experience-centered, provide consumers and users with high-quality products and services that fully satisfy their needs, and promote the innovation of channel scenario mode. This change will become a major opportunity for the future development of enterprises, and the whole industry should accurately understand and grasp the new round of growth opportunities and share the development dividends of "digitization".